Promotion Gimmick

In the exhibition, many exhibitors gave away souvenirs to promote their company and products. Among all of them, a company which sells GPS hand-held machine got a very smart idea. It dispatched badges to the visitors, and on each badge there was a number printed on it (Of course, also with their brand name). A same number was printed on TWO badges which were dispatched randomly to different persons. The company promised that if you could find the person wearing the badge with the number same as yours, both of you could get the GPS machine free (each cost more than HK$1000 I think). As such, many people wore the badge in order to be easily found by his "twin"........and helped the company to promote their brand name! What a smart idea! The company even hired two twin sisters to dispatch the badges!

The story did not finish yet...........in the convention center, there was a message board for people to post their messages such as job offer, CV....... now people start to post their badge number and mobile phone number and hope that his "twin" can see the message and call him, so that both of them can get the free GPS machine! What a funny phenomenon!!!